Are you aware of the old-style marketing? Of cause, your answer is yes because the medium available for marking is TV or radio, right??? But nowadays, you have a wider option for marketing is the online platform. Different Marketing Agency Melbourne uses the online marketing platform and gets desire success.
Whenever the time comes to analysis the result of the digital marketing strategy, they don’t know the perfect marketing metrics. If you want to be a successful Advertising Agency Melbourne you have brief knowledge about the essential digital marketing metrics so that you have an idea about your positive and negative point which you did in the marketing strategy.
In the online platform, you find so many marketing measuring metrics, but you have to choose one of the best among all who provide you correct analysis. You have to read the blog to know the critical digital metrics for your marketing strategy.
- Website Traffic
Ultimately, your entire focus of marketing campaign on the web traffic. So, in the marketing metrics, website traffics paly a significant and primary role. According to the result of user visiting, you can make the decision whether your strategy is good and impressive or you should try something new. With website traffic, you can decide your web performance and its quality.
- Mobile Traffic
In the 21st century, people spend more time with their digital devices that are mobile obviously. So, mobile provides one great platform for any business person to make their services accessible.
As per statics,
In 2019, Entire Website Traffic Or Say Above 52% Traffic In The Whole World Created By The Mobile Phone.
So, you can imagine what is the use of a smartphone in daily life because you can do every work from mobile or tablets. That’s why it is necessary to track the customer’s mobile and use its traffic as strong marketing metrics to measure your success.
- Close Ratio
If you want to measure the performance of your marketing campaigns as a Marketing Agency Melbourne, you can calculate close ration, which gives you a detailed idea about your overall strategy. The main factor of these metrics is a sale that you gain through the campaign.
With below formula, you can find the close-ratio,
Number Of Sale / Number Of Leads x 100 = % Close
- Exit Rate
From the exit rate, you can know from which page customer return on your website. The exit rate doesn’t have any relation with bounce (In the bounce, the customer goes back from single page visiting). From the large scale of data in which you notice that customer which your side and check the data from the different page and exit from one specific page. This gives you the idea you have to work on this page. This is the best way to check every page credential.
- Top Landing Pages
One of the most important measuring metrics in digital marketing is the top landing page analysis. With this analysis, you get the idea among all pages that you’re the best page which attracts the more leads. And you on which page you need to do some improvement process so that it also attracts the attention of customers.
Summing Up,
These are the essential measuring metric for digital marketing, and you should know as one of the top-rated Marketing Agency Melbourne. So, keep these metrics in your pocket and be ready to crack your success boundary.