Companies and their owners often struggle to determine the value of their company, whether it’s for a sale or an investment. Valuation metrics help you determine your business’s current state and future potential by comparing it against similar companies in the industry.

Explore four company valuation Auckland methodologies, including comparable companies’ and discounted cash flow analyses:

Business Valuation

Business For Sale Auckland is a process that determines the value of a company, while investment valuation determines the value of an investment.

Business valuations are typically done to determine how much you can sell your business for or what you should pay for another company’s shares, whereas investment valuations are used by investors when making decisions about whether or not to buy into projects or companies.

Valuation Metrics

Valuation metrics are used to determine the value of a company. They’re also used to compare companies with each other, and sometimes even across industries.

No single valuation metric can be used across all industries and businesses; it depends on your business type and its stage in the life cycle.

Comparable Companies Analysis

Comparable companies analysis uses the financial metrics of similar companies to value your company. This is a highly effective way to Evaluate A Company and compare its performance against other similar companies.

A good comparable companies analysis will include:

  • A list of potentially comparable companies that you can use as benchmarks for comparison purposes
  • The key financial metrics–such as revenue, profit margin and net income–for each of those comparable firms
  • Your company’s financial performance data over time, which can then be compared with this benchmark set

Multiple Methodologies

It’s important to note that there are different methodologies for determining a company’s value, and using as many of them as possible is important. Each methodology has its strengths and weaknesses, so if you only use one valuation metric, your valuation could be off by a significant amount.

When determining the value of a business, consider using:

  • The Discounted Cash Flow Method – this method determines what future cash flows will be worth today based on an assumed rate of return.
  • Comparable Company Analysis – comparing similar companies in terms of size, industry type, growth characteristics etc., can help you get an idea of how much yours might be worth if sold or taken public today.
  • Liquidation Value – this is simply what someone would pay for all assets owned by the company at fair market value.

Discounted Cash Flow

Discounted cash flow (DCF) is a valuation method that uses the present value of future cash flows to determine the cost of an investment. The DCF model can be used to value equity and debt securities, but it is most commonly used for valuing stocks.

Liquidation Value

Liquidation Value is the amount you would receive if you sold your company’s assets. Liquidation value is not the same as book value, which is the value of a company’s assets on its balance sheet. Book value may include intangible assets like goodwill or intellectual property (IP).


There are many ways of company valuation in Auckland; the right one depends on your business. The best way to determine which valuation method is right for your company is by understanding what each metric can tell you about its potential.